Fanatics' NFT Division Sale Shows that Digital Products Still Need to Be Tied to Physical Ones
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NFT Gators reports that NFT trading volumes have declined 97% from January 2022 to September of 2022.
All of this said, there is still a demand for digital products. The way that companies have integrated their real-life merchandise into platforms like video games will probably continue. Gamers will want to wear the same shirt as their avatar, or buy the lightsaber they use in the video game when they're at Disney World.
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Brendan Menapace is the content director for Promo+Promo Marketing.
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