How BDA Combined MLB and ‘Barbie’ for Mattel’s Ballpark Theme Nights
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A promotional campaign can be much more than just a product. With products like signage and other large-format printed products, you can create an immersive experience, where every bit, from head to toe, is part of the campaign. Each sightline is branded, and the products that the end-user receives is just another aspect of it.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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