How BDA Combined MLB and ‘Barbie’ for Mattel’s Ballpark Theme Nights
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Mattel, which has always been one of the biggest names in the toys game but is now somehow even more ubiquitous thanks to the “Barbie” movie last year, partnered with AthLife and promotional products distributor BDA for Barbie-themed activations at MLB and WNBA games.
The first event will be later this month when the Boston Red Sox take on the Houston Astros, with the Aug. 20 being the first “MLB Barbie Night” game.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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