How BDA Combined MLB and ‘Barbie’ for Mattel’s Ballpark Theme Nights
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As part of the theme night, BDA sourced multiple products for Sox and Astros fans to receive at Fenway Park.
“We have three core items in our current Mattel program – a sherpa belt bag, a button-down baseball jersey, and a button-down Hawaiian shirt,” says Anouk Pape, DVP of marketing and creative services for BDA.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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