How BDA Combined MLB and ‘Barbie’ for Mattel’s Ballpark Theme Nights
JUST IN: The Miami Marlins are having Barbie night on August 23 vs. Cubs.
The special ticket package will include this Barbie jersey.https://t.co/EC5L9nHBx7 pic.twitter.com/F4AW9PsnT5
— Andy Slater (@AndySlater) August 8, 2024
Additionally, the teams might do some ancillary products for the game-day installation, like signage.
The goal for BDA, however, was to incorporate the “Barbie” branding alongside the normal team logos and branding.
“All designs were created in collaboration with both the teams and Mattel to incorporate the core ‘Barbie’ logos and colors alongside the team marks,” Pape says. “As these items are made for a specific event, the ‘Barbie’ branding is prominent to ensure focus on the collaboration with Mattel.”
Related story: Mattel, Professional Women’s Hockey League Take Barbie to the Rink With Merch Collab
Brendan Menapace is the content director for Promo+Promo Marketing.