How BDA Combined MLB and ‘Barbie’ for Mattel’s Ballpark Theme Nights
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Target Field is about to turn into the Barbie Dreamhouse!
Come on out to Barbie Game Day on Sept. 1!https://t.co/qQXTn47T7y pic.twitter.com/HZSaepRGXk
— Minnesota Twins (@Twins) August 5, 2024
The biggest challenge, according to BDA, was just making sure that it could get the products designed, printed, and delivered in time for such a large-scale campaign. Each piece had to be equally represent all parties involved, too, so it was as true a co-branding effort as the team could get.
Related story: Mattel, Professional Women’s Hockey League Take Barbie to the Rink With Merch Collab
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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