How BDA Combined MLB and ‘Barbie’ for Mattel’s Ballpark Theme Nights
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“Since this is a new partnership, our biggest challenge was making sure we were able to quickly align our supply chain with Mattel’s standards so we could meet the needs of each team,” Pape says. “Our partners at Athlife helped to facilitate this collaboration to ensure that all parties felt their brand was best represented and quality standards were met. Our goal was to produce memorable products that well represented both brands, and we feel that the products that came out of this collaboration are excellent and will be well-received by the fans.”
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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