Presidential Campaigns Put Promotional Products in the Spotlight
The sales generated by the presidential stores is important to both candidates, as the revenue for all merchandise is contributed directly to the campaigns. Obama for America reported that, in 2008, it made $37 million off the sale of products with its Rising Sun "O" logo, and this year the campaign has filed an injunction against distributor Washington Promotions & Printing. Obama for America seeks to ensure that only officially licensed items are sold bearing the logo, so that revenue goes back to the president's campaign. Current financial figures for both candidates are not currently available, but can be tracked up to March 2012 on The New York Times' website.
- People:
- Barack Obama
- Places:
- United States
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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