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Emily Bihary, trade show coordinator for STAHLS’, was on hand to talk about how heat-transfer equipment can appeal to printers looking to grow into the apparel space.
“[Heat transfer] scales upward, so if we talk to a bigger customer, we suggest they have two machines,” she said. “The patches tend to take 30 seconds, so you can really get a lot of efficiency running two next to each other and loading up while one is pressing. Make sure you have a product that can be applied with bottom heat, and it opens up the door to patches, emblems, those types of three-dimensional products that you can really elevate your looks with.”
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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