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One of the biggest trends was using not just a backdrop or wall but floor space to make an immersive space for visitors. Floor graphics and back-lit signage caught the eyes of passersby and transported them away from the bustling show floor, if even for a few seconds.
Throw in mixed media ideas like neon lights, and you have a top-to-bottom display that transcends the idea of a normal trade show booth with nothing but a tablecloth.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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