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It’s no surprise that printing show attendees knew their way around paper and cardboard, and used them for interesting display pieces.
UltraBoard used cardboard signage to literally pop out from the wall and show what they were capable of with different colors, finishes and textures.
And Neofoam exhibited the strength of its honeycomb board by making a whole seating area out of the printed products, complete with chairs and tables that actually stood up to people sitting down.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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