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ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…
Cimpress's flagship VistaPrint brand and National Pen, a former Top 40 firm, helped fuel the top-and bottom-line expansions.
The purpose of a brand name is to stick with the customer. When IPS wanted to rebrand to reflect its new identity beyond just traditional print products and as a service provider to the promotional products industry, it looked at the name of one of the products it currently offered and saw potential as a…
On my recent walk near our home, I found this small plant growing in the middle of the road. Think about it. That seed fell in the middle of a road, but somehow found a way to root itself in a nearly invisible small opening. It found a way. No excuses. Despite all the traffic…
Companies are always at risk of client defections, highlighting the need for account reviews. Here are five questions to ask.
The Biden-Harris administration, citing the scope of the plastic pollution crisis, wants to phase single-use plastics from federal operations by 2035.
Inktavo, a provider of integrated software solutions for branded merch businesses, has acquired Clarity Software, a U.K.-based management information system software vendor that specializes in job pricing, inventory management and production management for the signs and graphics industry and other markets.
In sales, it’s the results that matter. Focus on actions that drive business success, and you’ll become indispensable.
The health of the economy has been debated, but what’s indisputable is that consumers and business buyers have approached this year with caution. The proof can been seen in promo industry sales; in Q3 last year, industry growth slowed to 2.4%, and then .1% in the fourth quarter.
Firing rude customers is an easy solution. But what about a bad review? Bill touches on two key points for dealing with rude customers.