Promo Products

Emperor Opens UK Facility
November 20, 2015 at 4:15 pm

Emperor, Green Lane, Pa., announced the opening of a new office in the U.K. Based in Middlesex, minutes away from London's Heathrow airport, Emperor's newest location is in the heart of the robust U.K. market. Emperor, a promotional electronics supplier with headquarters outside of Philadelphia and a factory in Shenzhen, China, grossed more than $3…

Spirit of Detroit Dons Ford T-Shirt To Honor Volunteers
November 20, 2015 at 3:44 pm

It’s a new, blue look for the Spirit of Detroit statue. Ford Motor Co. has outfitted the sculpture with an 3XL T-shirt to celebrate 10 years of the Ford Volunteer Corps and the automaker’s “continuing commitment to the city.” Ford volunteers have worked on…

In 2016, the Customer Experience Will Separate the Winners from the Losers
November 20, 2015 at 3:30 pm

We recently published a post with our predictions for marketing trends in 2016. One of the key trends gaining in momentum is the importance of the customer experience. Marketers who embrace the concept of providing truly exceptional experiences will quickly rise to the top in 2016 and beyond. Marketers have a really good understanding at…

Being All Things to All People Is a Marketing Dead End
November 20, 2015 at 3:24 pm

If you’re selling to businesses, you already know that your prospects share some universal desires—they want more clients or customers, more income, and less stress. If you’re selling to consumers, you know they have universal desires as well—they want to save money, have more life enjoyment and satisfaction, and less stress. So why is it…

Critics Say Nordstrom Sweater Spreads Offensive Jewish Stereotypes
November 19, 2015 at 3:51 pm

Nordstrom has pulled a Hannukah-themed sweater intended to be humorous, but instead drew criticism that the sweater furthers offensive Jewish stereotypes. The sweater, depicting a Menorah and the phrase "Chai Maintenance," playing on the term "high maintenance," with "Chai," the Hebrew word for life. Below…

Thermos’ Smart Lid Water Bottle Tells You When to Refill
November 19, 2015 at 3:23 pm

Thermos, a brand that’s well-known for making bottles to keep drinks warm, has decided to wise up and introduce a connected hydration bottle. Genuine Thermos Brand worked with iDevices to make a bottle that connects to the Thermos Smart Lid app, available on iTunes. It can also sync up to a Fitbit and alert users…

6 Easy Ways to Ensure Your Website Drives Sales
November 19, 2015 at 3:15 pm

Imagine you're at a networking event and meet that one person who oozes competence, confidence, charisma and knowledge—all in one greeting. This person is warm, and genuinely listens to and cares about what you have to say. While she doesn't push her services on you at every turn, she responds thoughtfully and intelligently. Oh, as…

Curiosity Is the Key to Discovering Your Next Breakthrough Idea
November 18, 2015 at 7:56 pm

As a startup founder you need to know more than you ever anticipated. All the marketing, business planning, networking and product developing that you thought you knew enough about, never is. If you’re a "solopreneur," there’s one trait that separates successful entrepreneurs from all the rest. It’s not resilience, it’s not smarts and it’s not…

Buying US Presidential Merch Abroad is Illegal
November 18, 2015 at 7:04 pm

Plenty of Americans have purchased a hat supporting Donald Trump's campaign to "Make America Great Again," or a "Chillary Clinton" can cooler, but for our neighbors to the north, supporting a candidate could also mean breaking the law. The Federal Elections Commission (FEC) ruled…