Promo Products
Emperor, Green Lane, Pa., announced the opening of a new office in the U.K. Based in Middlesex, minutes away from London's Heathrow airport, Emperor's newest location is in the heart of the robust U.K. market. Emperor, a promotional electronics supplier with headquarters outside of Philadelphia and a factory in Shenzhen, China, grossed more than $3…
It’s a new, blue look for the Spirit of Detroit statue. Ford Motor Co. has outfitted the sculpture with an 3XL T-shirt to celebrate 10 years of the Ford Volunteer Corps and the automaker’s “continuing commitment to the city.” Ford volunteers have worked on…
We recently published a post with our predictions for marketing trends in 2016. One of the key trends gaining in momentum is the importance of the customer experience. Marketers who embrace the concept of providing truly exceptional experiences will quickly rise to the top in 2016 and beyond. Marketers have a really good understanding at…
If you’re selling to businesses, you already know that your prospects share some universal desires—they want more clients or customers, more income, and less stress. If you’re selling to consumers, you know they have universal desires as well—they want to save money, have more life enjoyment and satisfaction, and less stress. So why is it…
Nordstrom has pulled a Hannukah-themed sweater intended to be humorous, but instead drew criticism that the sweater furthers offensive Jewish stereotypes. The sweater, depicting a Menorah and the phrase "Chai Maintenance," playing on the term "high maintenance," with "Chai," the Hebrew word for life. Below…
The U.S. Court of Appeals for the Federal Circuit affirmed the Patent Trial and Appeal Board (PTAB or Board), finding that an IPR petitioner failed to meet its burden of proving that a cited prior art U.S. patent reference was entitled to its (earlier) provisional application’s priority date as its effective prior art date. The…
Thermos, a brand that’s well-known for making bottles to keep drinks warm, has decided to wise up and introduce a connected hydration bottle. Genuine Thermos Brand worked with iDevices to make a bottle that connects to the Thermos Smart Lid app, available on iTunes. It can also sync up to a Fitbit and alert users…
Imagine you're at a networking event and meet that one person who oozes competence, confidence, charisma and knowledge—all in one greeting. This person is warm, and genuinely listens to and cares about what you have to say. While she doesn't push her services on you at every turn, she responds thoughtfully and intelligently. Oh, as…
As a startup founder you need to know more than you ever anticipated. All the marketing, business planning, networking and product developing that you thought you knew enough about, never is. If you’re a "solopreneur," there’s one trait that separates successful entrepreneurs from all the rest. It’s not resilience, it’s not smarts and it’s not…
Plenty of Americans have purchased a hat supporting Donald Trump's campaign to "Make America Great Again," or a "Chillary Clinton" can cooler, but for our neighbors to the north, supporting a candidate could also mean breaking the law. The Federal Elections Commission (FEC) ruled…