Supplier News

Staples and Office Depot Offer to Shed Contracts to Secure FTC Merger Approval
November 16, 2015 at 4:24 pm

Staples and Office Depot are offering to transfer $600 million in corporate contracts to office-supply wholesaler Essendant to appease federal regulators and secure approval for their merger deal, the Wall Street Journal reported late Friday, based on anonymous sources. Spokespersons for Staples and Office Depot declined the Sun Sentinel's requests to comment on the report.…

5 Cool Things You Can Do With Customer Feedback
November 16, 2015 at 4:14 pm

There was a time when getting feedback from a customer was a process so complex, it was akin to getting blood out of a stone. Thankfully, we don’t live in those times. Today, not only is feedback nothing more than an email away, but customers actively come to you with suggestions and ideas. In fact,…

Fossil Acquires Wearable Tech Startup Misfit for $260M
November 13, 2015 at 6:49 pm

Fossil, Richardson, Texas, said it will acquire Misfit, a wearable technology startup that focuses on fitness trackers, for $260 million, according to CNET. Misfit, founded in 2011, makes activity monitors and home products, like sleep monitors and smart bulbs, according to The Verge. The company also has partnerships with other brands, such as Speedo and…

PM Video Battle: Southpaw Canada Versus Webb Company
November 13, 2015 at 5:01 pm

Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: It's Friday the 13th, and I'm going to make sure I avoid any black cats or ladders on my walk home from work.) Last week, South Paw Canada…

33 Entrepreneurs, Marketers and Thought Leaders to Watch in 2016
November 13, 2015 at 3:01 pm

With the new year right around the corner, we wanted to share some insight on some movers and shakers who will be helping mold the digital ecosystem in 2016. Keep an eye on these people, follow them on Twitter, and most important, learn from them. Scott Meyer, CEO of Ghostery—Meyer and his team launched a…

The Industry “Disruptors"—How Do They Affect You?
November 12, 2015 at 6:53 pm

Thanksgiving is a time to reflect of on all the things we are thankful for. I'm thankful for my family, my health, my business and the opportunity to have a positive impact on the community around me. Recently, I was blessed to be able to attend the ASI Power Summit, which is a gathering of…

Washington Nationals Calendar Features Boston's Ballpark
November 12, 2015 at 6:10 pm

When the Washington Nationals debuted their 2016 calendar, there was a bit of an elephant in the room about the cover. (Well, in this case it's more of a Green Monster in the room.) The calendar features the Red Sox's Fenway Park. Unfortunately, Fenway's famous ballpark wall…

Inaugural AIA Power Meeting Event in Phoenix Is a Success
November 12, 2015 at 4:50 pm

AIA Corporation, Neenah, Wis., held its inaugural AIA Power Meeting Event, powered by Promo Marketing. The event, which matches AIA Corporation’s top affiliates with its most valuable supplier partners, was held from Oct. 26 through 28 at the picturesque Arizona Grand Resort & Spa in Phoenix. “We have received very positive feedback from affiliates attending…

American Apparel Releases Fine Jersey Classic Women's T-shirt
November 12, 2015 at 3:42 pm

American Apparel, Los Angeles, has announced the release of its new principal style—the Fine Jersey Classic Women’s T-Shirt (23215). With a true-fit design that provides full coverage, the new style fills a demand in the current marketplace for a high-quality T-shirt that flatters a feminine silhouette. The garment features short sleeves and a crew neck.…

BIC Graphic Raises $198,000 for Wounded Warrior Project to Date
November 12, 2015 at 3:29 pm

BIC Graphic, Clearwater, Fla., continued its support of Wounded Warrior Project (WWP) this Veterans Day by guaranteeing a minimum donation of $100,000 in 2015 in support of the organization’s mission—to honor and empower wounded warriors. Upon announcing the partnership in January, BIC Graphic made an initial donation of $50,000 to WWP and also began a…