Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
By
Cliff Quicksell
and Mas
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Editor's note: This piece was originally written for end-users, but the advice can be applied to distributors as well.
You're going to a trade show, and you've decided you need some promotional products to give away. So what's new, what's cute or what's novel, you ask? "Well there's this," your sales counselor responds. "Sorry, we've done that," you say. "Well, huh, have you tried this?" he retorts. "That won't work, our competition did that last year," you reply. Sound familiar?
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