The following post was originally published by Printing Impressions. To read more of their content, subscribe to their newsletter, Today on PIWorld.
If you follow me or read my stuff you know that I think you can do anything you want. You also know that I think the most important piece of equipment for success is between your ears. You hold the keys to everything you want. Your success is up to you.
Let me share two inspiring examples.
Nineteen years ago, I attended a special service at church. There was to be a guest speaker on Sunday night. The sanctuary was packed and I ended up sitting on the front row. It was a blessing.
A man named David Black walked to the podium and introduced himself. He was born without arms. He shrugged off his jacket and somehow draped it across the back of his chair. He did it so fast I can’t tell you how he managed.
Next, he sat down, slipped off his shoe, picked up a pitcher of water with his foot, poured a glass, sat the pitcher down and took a drink. He slipped his shoe back on and stood up. He walked to the microphone and said, “Tonight I want to talk to you about focusing on what you have instead of what you don’t have.”
I was totally dumbfounded. For the next ninety minutes he talked about working, driving a car, using telephones and computers. He explained that he is married and has children. He’s a successful businessman and public speaker. The time passed at light speed. When his time was up it seemed too soon. The entire audience was mesmerized.
Another inspiring character was my very good friend Jim Pipkin. Jim is gone now. He died several years ago in the west. He was traveling in his RV seeing the world. He had already seen the seven seas.
Jim was the victim of a boating accident. He broke his back and did irreparable damage to his sensory nerves. His motor nerves worked fine. He just couldn’t feel things he needed to feel.
Let me describe how this influenced his daily behavior. Jim could barely feel his feet and hands. He described it as the way we all feel when our foot or hand falls asleep. The tingling and numbness were with him 100% of the time. There was no relief…ever.
I watched Jim burn his feet while walking barefoot on hot pavement. I watched him tear up things he was trying to handle because he couldn’t tell how hard he was squeezing or pressing. It caused him to limit his driving to short trips and reduced his work day to less than three hours. Everything that depended on delicate touch and agility was impacted.
Now, Jim was a printing salesman. He was also a boat captain. He taught me how to repair my boat and drive it. That is no small task either. It was big (60 feet) and very heavy (54,000 pounds). That’s a lot of weight with no brakes. It takes a sense of touch…a sense Jim no longer had.
I mentioned that Jim sold printing. He sold a lot of printing. He sold enough to earn six figures. He did it in three hours a day. He managed to grow when he couldn't go.
His accident was just that. He didn’t let it own any more of him than it deserved to own. He just couldn’t and wouldn’t make that excuse or waste that time. He insisted on being happy, funny, productive and on the water.
I remember having to repair my marine toilet. They’re complicated devices and not everything you encounter is glamorous. I made every excuse in the world for putting it off.
Jim cornered me and said, “Billy, how long have you been this way?” He made me stop and address the repair. He sat with me and watched every step. He told me what to expect and what each turn of a blade should feel like. I was the hands and he was the brains. He taught me to do something he couldn’t do himself. In the process he inspired me. I miss him every day.
These two guys had it right and had something in common. Neither allowed their circumstances to win. They refused to let their disabilities define who they were. They refused to make excuses for being mediocre. Because they refused, a new standard was set and obtained. They dictate the rules. They control the results.
Now what does this have to do with us? What is my point this time? Why am I parading two people you don’t know in front of you now?
Because I want your career to make a difference. I want each of us to see limits as exactly what they are, excuses. They’re lies we tell ourselves to allow the comfort of being mediocre to continue. I want us to resolve to change that today.
I wonder what David Black would say about a “price problem.” I’ll bet he would kick off his shoe, dial the phone and talk to the client about what it would really take to win the business. I’m guessing he would share the answers with management and insist that we step up and earn the work.
I wonder what Jim would say about any rep’s comment that “I don’t have time to sell because I’m managing work.” I’m fairly certain he would address them the way he addressed me about the toilet. I think he would find it interesting that the tools and technology available today don’t empower reps to do more than ever before. I don’t believe he would be sympathetic to excuse makers.
I remember a commercial from years ago. An athlete is dribbling a basketball. All you can see is his face and shoulders. He is sweating and clearly working hard. The whole time he looks into the camera and reads off a list of excuses for not exercising. He says,
“My hours are long, my back hurts, I’m behind at work, I have a meeting.” You get the idea. He goes on for several minutes giving reason after reason for not getting busy.
The last thing he says is that his feet hurt. Then the camera pulls back and you see he has artificial legs and feet. He is in a wheel chair. It’s a Nike commercial and ends with their fabulous line, “Just Do It!”
That’s what we should do. Just do it. Make a difference. Commit yourself to asking more of yourself. Throw out the rule book and write your own. When needs change, throw that one out too.
I’m getting out of the excuse business. I’ll mange my weight by pushing back from the table and my sales by dialing the phone. Excuses are just excuses. They’re nonsense.
Jim would let me have it. He would say, “Billy…how long have you been this way.” My answer would be lame so I’ll keep it to myself.
You’ve got the ball!
- Categories:
- Marketing and Sales
![](https://www.printandpromomarketing.com/thumb/?src=/wp-content/uploads/sites/2/2024/01/Bill-G-1-e1706562365142-250x250.jpg&w=51&h=51&c=true)
Bill Gillespie has been in the printing business for 48 years and has been in sales and marketing since 1978. He was formerly the COO of National Color Graphics, an internationally recognized commercial printer and EVP of Brown Industries, an international POP company. Bill has enjoyed business relationships with flagship brands including, but not limited to, Apple, Microsoft, Coca Cola, American Express, Nike, MGM, Home Depot, and Berkshire Hathaway. He is an expert in printing sales, having written more than $100,000,000 in personal business during his career. Currently, Bill consults with printing companies, equipment manufacturers, and software firms. He can be reached by email (bill@bill-gillespie.com) or by phone (770-757-5464).