Counselor’s editors discuss surprising shifts in promo’s top markets and the many ways that tariffs affected industry companies.

Sustainability is no longer a marketing add-on or a niche concern. It’s quickly becoming a core business strategy and a major competitive differentiator for print providers.

The best-performing decorators understand that sales isn’t a department. It’s a culture.

Customers are demanding more customization, faster turns and fresh decoration. Attending the show can help distributors discover solutions to help meet those demands.

What happens when your customer’s next print buyer is not a person visiting your website, emailing a CSR or calling for a quote, but an AI agent tasked with finding the best supplier and placing the order?

The Counselor Top 40 supplier alleges that worsening conditions in the Caribbean nation led to interruptions that prevented the contractors from fulfilling their agreed-upon obligations.

You will see a billable expense income account and a billable expense asset account in QuickBooks Online.

Earlier this year, we started doing something simple at Wise. We began publicly celebrating our team members.