The vice president of editorial and content strategy for PRINTING United Alliance delivers key points from her ASI Show Chicago presentation.

We used State of the Industry findings, ASI Research metrics and broader economic data to determine if these well-worn business clichés hold up.

Graduation celebrations, company retreats, golf tournaments, music festivals, tourism campaigns, sporting events and sponsor activations all create demand for branded merchandise.

Distributors favored hard goods like pens, bags and drinkware in the first half of 2026 as economic uncertainty continued.

As distributors narrow their supplier networks, they’re doubling down on trusted partners while still keeping an eye on promising newcomers.

People in European countries like the U.K. were left without eclipse glasses to safely view this week’s total solar eclipse, which could’ve been avoided with proper promo planning.

You will see a billable expense income account and a billable expense asset account in QuickBooks Online.

Earlier this year, we started doing something simple at Wise. We began publicly celebrating our team members.