Katie Katterhenry explains how promo companies can bring ideas to clients, rather than wait for orders.

A motivational keynote address, executive Q&As and industry “Family Feud” rounded out the final day.

An exclusive Counselor analysis reveals which House and Senate candidates are spending the most on promotional merchandise ahead of the midterm elections.

Embellished print is engineered to tap into a human’s emotions.

With transformative technology poised to reshape the promo industry, these are the leaders who will turn that promise into reality.

Attendees heard from speakers on topics such as neuroscience, private equity, AI and brand building.

Far too often I see distributors delegate nearly everything to their bookkeepers or other employees, opening themselves up to the risk of fraud.

Prime labels get the attention. These are the labels with bright colors and marketing sizzle that catch the customer’s eye. The bigger opportunity, however, can be found in industrial and durable labels.