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October 23rd, 2026

Today's Headlines

Two executives at leading industry companies share their strategies for successfully measuring the effectiveness of logoed merchandise.

 

Counselor editors share takeaways from the Q3 sales report, including uneven sales growth, challenges with shipping delays and continued industry persistence.

 

As providers move more work to inkjet, the performance of the press is only one part of overall production performance.

 

In working with senior leaders in organizations of all sizes, a common theme emerges. I sometimes call it the “shared frustration paradox.”

 

Trending Stories

Louie Pastor, CEO of Xerox, discusses where the company has come from, and where it sees the future of the printing industry heading — and how Xerox intends to position itself in that mix.

 

The news comes just months after a report published by short seller Jehoshaphat Research made similar claims against the Counselor Top 40 supplier.

 

Promo Marketing Blogs

by Harriet Gatter

Far too often I see distributors delegate nearly everything to their bookkeepers or other employees, opening themselves up to the risk of fraud.

 
by Will Prettyman

Prime labels get the attention. These are the labels with bright colors and marketing sizzle that catch the customer’s eye. The bigger opportunity, however, can be found in industrial and durable labels.

 

 

 
 
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