Because the stakes are that high, the customers who need these labels don’t shop on price. They shop for a partner who can guarantee the label performs.
Read MoreThe Label That Can’t Fail: Selling Healthcare Labels for Labs & Beyond
Direct Mail Works. Yes, Even on Me
If you can get someone who analyzes direct mail for a living to stop, open, unfold, scan or save a piece, you are doing something right.
Read More2026 Counselor Gift Guide
What’s your client’s gifting persona? Take our quiz and discover the products that will make the holidays a huge hit.
Read MoreDave Leskusky to Retire Following 31 Years of Leadership and Service
After 31 years of service to the printing industry through NAPCO Media and PRINTING United Alliance, Dave Leskusky has announced that he will retire at the end of 2026, concluding a distinguished career defined by leadership, growth, and an enduring commitment to the industry and its people.
Read MoreWhy Print Needs Curiosity to Thrive
Ford Bowers, CEO of PRINTING United Alliance, joins the Apparelist podcast to share his deep industry expertise on current trends, technological convergence, and the impactful shifts shaping the printing landscape.
Read MoreFormer Zillow VP Matt Gilliland Joins ASI as Chief Product Officer
Gilliland will be tasked with helping shape the future of the ESP+ platform and accelerating development of new AI-powered tools.
Read MoreThe Authentic T-Shirt Company/SanMar Canada Adds Resource To Find Decorators
ConsoliFreight Connect allows users to search based on location, province and decoration technique, the supplier said.
Read MoreCounselor 2026 State & Regional Sales Report
Consistent growth across the country is an encouraging sign for future promo sales opportunities.
Read MoreS&S Cut Water & Energy Use in 2025, Report Shows
In its second annual sustainability report, the Counselor Top 40 supplier noted that it had completed its first climate risk assessment.
Read MoreEditor’s Picks: Holiday Promo
Pitch clients early for the Q4 season with festive items perfect for office parties, brand activations or retail gifts with purchase.
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