Customers don’t think in print categories, so shops can’t either. Customers bring you one brand identity and want to see it applied across apparel and wide-format products like T-shirts, stickers, and signage.  That shift in customer expectations is driving convergence across print segments. Traditionally, customers would have to split the project across vendors. As more print shops embrace convergence — expanding methods beyond their core business to bring print segments together — they’re becoming the one solution their clients want. This not only brings a more seamless and convenient experience to the customer but also presents growth opportunities…

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