Say “buh-bye” to basic branded apparel. Discover how to present clients with trend-forward, retail-quality pieces that fit seamlessly into consumers’ closets and lifestyles, even if you’ve never sold promo apparel before.
Read MoreStitching for Stretch: An Embroidery Guide for Athleisure
From stabilizing stretchy fabrics to adjusting stitch density, industry experts share how decorators can create clean, durable embroidery without compromising the comfort or performance of athleisure garments.
Read MoreUNLV In-Plant Expands Wide-Format, Promo Reach
Abbas Badani, senior director of the university’s Integrated Graphic Services at UNLV, covers his in-plant printing operation’s strong growth into wide-format, and describes its involvement in the promotional products space.
Read MoreLane Seven Apparel Appoints Milissa Gibson to Senior Vice President of Sales
Gibson started as a national sales manager at the apparel supplier in 2021 and most recently served as director of sales.
Read MorePromo Insiders: Crafting a Tequila Powerhouse With Juan Jose Sánchez
The chairman of Clase Azul México, and a keynote speaker at the 2026 ASI Power Summit, shares highlights of his professional journey, from financial services in corporate America to building a premium spirits brand from scratch.
Read MorePromo Leaders Set Industry Goals at GXN Conference
Industry leaders from around the world gathered in Kitzbühel, Austria, for the fifth annual GXN Conference, which centered around continued evolution of the industry across eight key areas.
Read MoreHow Specific Claims Make Direct Mail Work Harder
Making your messaging more clear and credible can get attention and motivate action.
Read MoreEditor’s Picks: Amazing Awards & Plaques
Clients can honor top performers, celebrate company milestones or recognize team players with an end-of-year awards campaign.
Read MoreConvergence Corner: Rodney Double’s Promo Career Started With a Trial by Fire
The branded merchandise manager for the Imagine Group began in promo with a difficult order, but things have gotten easier.
Read MoreBranding Together: In Search of the ‘Unicorn’ Who Can Sell Both Print & Promo
Dana Schumacher of Quality Resource Group shares her insights on the differences between selling commercial print and promotional products – and how to succeed at both.
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