Industry leaders from around the world gathered in Kitzbühel, Austria, for the fifth annual GXN Conference, which centered around continued evolution of the industry across eight key areas.
Read MoreHow Specific Claims Make Direct Mail Work Harder
Making your messaging more clear and credible can get attention and motivate action.
Read MoreEditor’s Picks: Amazing Awards & Plaques
Clients can honor top performers, celebrate company milestones or recognize team players with an end-of-year awards campaign.
Read MoreConvergence Corner: Rodney Double’s Promo Career Started With a Trial by Fire
The branded merchandise manager for the Imagine Group began in promo with a difficult order, but things have gotten easier.
Read MoreBranding Together: In Search of the ‘Unicorn’ Who Can Sell Both Print & Promo
Dana Schumacher of Quality Resource Group shares her insights on the differences between selling commercial print and promotional products – and how to succeed at both.
Read MoreHALO Announces 2 Distributorship Acquisitions
Both distributorships – Leslie Jordan Inc. in Portland, OR, and T & P Incentives in St. Louis, MO – will maintain their respective names, staff and operating locations.
Read MoreWhat the 2026 Data Says About Promo Suppliers
In this interview, Brendan Menapace, content director of Print & Promo Marketing, breaks down key findings from the 2026 supplier data; explores how small, midsize, and large suppliers approach business differently; and shares insights into the challenges they’re navigating and strategies for overcoming them.
Read MoreWhy You Should Be Running 7 Sales Campaigns at Once
Most salespeople run one sales campaign. The problem is that when your entire sales strategy depends on one source of business, you’re vulnerable.
Read MoreChoosing Outerwear That Works Everywhere
Quality fabrics, retail-inspired details and everyday versatility have made branded outerwear a wardrobe staple that goes far beyond the office.
Read MoreHow Promo Suppliers Are Responding to Industry Pressures
How are promotional products suppliers adapting to industry pressures? ASI’s Theresa Hegel shares what the data says.
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