The truth is that true business development tasks are very distasteful. In fact, they are so distasteful, most business owners and sales reps in our industry drive below average results and earn below average income.
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Wisdom From Simon Cowell
Recently I heard an interview with Simon Cowell sharing some wisdom he learned from his parents. Truly this is one of the most important keys to success.
Read MoreKnow the Difference Between Debit and Credit on QuickBooks
While a debit card looks and is accepted as a credit card, they are very different from one another, despite the Visa or Mastercard logo on the debit card.
Read MoreNever Use the F Word
In sales we need to learn to avoid using the F word. No, not that F word.
Read MoreDirect Mail: Us Versus Them
So many times poorly executed direct mail campaigns come down to how clients wanted to send it versus how recipients wanted to receive it. This can and should be avoided. Just because the client went to a seminar on the latest direct mail trends and was taught all the things they need to be doing,…
Read MoreWant More Sales? Cross-Sell This!
Who is the easiest company to sell to? The one that is already a customer. This is why cross-selling and upselling are so important. When you are already selling into an account, it makes sense to maximize your share of that customer’s business. For instance, if you’re selling prime labels, it’s a no-brainer to offer…
Read MoreCulture vs. Strategy?
“Culture eats strategy for breakfast” is an often-used phrase to describe an essential element of organizational success. Here’s my take: You need both. Without a comprehensive, well thought out strategy, businesses tend to operate in a state of constant randomness. And while short term success may be found in reacting to opportunities and circumstances as…
Read MoreAsk the Accountant: What Is Equity, And How Is It Different from Assets?
Ask the Accountant… Question: What is equity in my business and how is that different from assets? Answer: In accounting, equity is assets minus liabilities. Equity is the portion of your business that is yours after debts or liabilities are considered. As an example, if you purchased a house for $300,000 and took a mortgage…
Read MoreWhy You Should Talk to Printing Industry Students at Trade Shows
In the printing industry, there are plenty of opportunities for professionals and students to come together. These events offer a chance for students to learn real-world insights and gain valuable connections, while professionals can receive fresh perspectives and new ideas from the next generation. Staying ahead of industry trends and maintaining a fresh perspective are…
Read MoreBe a Student of the Game to Drive Long-Term Success
Game, what game? This is serious stuff and not some kid’s game. You’re right, it is serious. Your employees, customers, suppliers, and shareholders are all counting on you and your team to get it right. Being a student of the game is crucial for business leaders, as it fosters continuous learning, adaptability, and strategic thinking.…
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