Tag: Print

Things happen over which we have no control. Here are three ways to keep your print projects on schedule, on budget, and minimize surprises.

Expanding into sales of printed labels? Consider selling electronics labels, both for traditional electronics and the growing market of eco-friendly ones.

Whether it’s a misprint or a price change, the ability to respond quickly and efficiently is critical to staying competitive. This is where high-opacity cover-up labels shine, potentially saving your customers from the hefty price of reprints.

If you aren’t familiar with the Improving Disclosure for Investors Act of 2024, S. 3815, you aren’t alone. It’s been in the legislative pipeline for some time, but surprisingly few people know about it. This legislation, which would change the rules for delivery of investor documents and undermine the print resale income for many print distributors, has already passed the House of Representatives and is moving on to the Senate. This legislation bad for print resellers, and urgent action is needed. The current default for investor documents is paper delivery…

Why should a distributor take the time to learn the complexities of print when selling promo items is more straightforward and fun? The answer is repeatability.

So many times poorly executed direct mail campaigns come down to how clients wanted to send it versus how recipients wanted to receive it. This can and should be avoided. Just because the client went to a seminar on the latest direct mail trends and was taught all the things they need to be doing,…

In the fast-paced world of the printing industry, the relationship between sales and production is crucial to a company’s overall success. Despite having different goals and day-to-day operations, these two departments must work together to deliver quality products efficiently and on time. When sales and production are misaligned or in conflict, it can lead to…

Over the past 32 years, I have seen a lot of direct mail mistakes. Sometimes they have been really funny, like the time when a wrong phone number was put on the mail piece so when recipients called it they reached a sex hotline. That was pretty funny. Other times, the mistakes have just been…

I get a lot of questions about my degree, Graphic Media Management. People seem to assume more often than not that I mean graphic design, and I can’t blame them. I don’t think the title tells you what I am studying. Graphic Media Management is a print management degree. I get to learn all about…