Spencer Coleman’s Utah company started in the signage/print market but branched out to offer promo products too, a lucrative move accomplished through franchising.
Read MoreCollection: Convergence Corner
Convergence Corner: Silver Linings
A natural disaster inspired Michelle Sarra to rebrand her company into a print and promo distributor.
Read MoreConvergence Corner: Staying Cool With Print and Promo
Maxim Advertising Inc., a distributor based in Newton, IA, made the bold decision to go beyond its core business of promotional products and begin selling print solutions too – a move precipitated by a request from one of its largest clients
Read MoreConvergence Corner: Finding Something for Everyone in the Trucking Industry
Executive Print & Promo has a long history in print. The St. Louis, Missouri-based distributor has been in the print world for nearly 60 years, and added promo a little more than halfway into its history. In that time, its staff, like Stacey Wilks, who serves as the lead of customer relations, has excelled at…
Read MoreConvergence Corner: Combining Print and Promo for the Hospitality and Gaming Industries
SmartSource account executive Jake Epstein Epstein has been creating promos and campaigns that blend signage, print products, plastic cards, and promotional hard goods for the tourism, hospitality, and gaming industries.
Read MoreConvergence Corner: Memorable Onboarding Experiences
The idea of offering a client a one-stop shop is pretty appealing. Especially in the age of kitting, customers want to place a single order for their print products, their apparel, and their promo products. The easier you can make the process for them, the more likely they are to repeat business and tell their…
Read MoreConvergence Corner: Logan Altman on Creating a Campaign to Honor ‘Healthcare Heroes’
Logan Altman remembers one particular promotion that helped celebrate the health care heroes of Kaiser Permanente in San Diego.
Read MoreConvergence Corner: The Other Half
When Scott Thurman, CEO of International Printing Solutions, San Diego, CA, realized that his print customers were also getting promo, he realized he was leaving money on the table.
Read MoreConvergence Corner: The Power of Yes
It’s interesting how businesses start out — and even diversify — sometimes. Often, it’s just out of necessity. Russ Truluck, CEO of Inform Systems Data Documents Inc., Arden, North Carolina, remembers when he first added promotional products to his product line. A print customer didn’t have the items they needed for a trade show. After…
Read MoreConvergence Corner: How One Distributor Turned a Sourcing Problem Into a Solution
There will almost always be hiccups in promos. Heidi Weber, marketing executive and owner at GF Advertising knows this. What started as a problem, with cardboard for a branded kit out of stock with no delivery date in sight, ended with a promotional campaign that looked even better than she originally envisioned.
Read More