Navigating the Boom in Political Advertising
The following post was originally published by Wide-format Impressions. To read more of their content, subscribe to their newsletter, Wide-Format Impressions.
In the context of the rapidly evolving political landscape and the anticipated surge in political advertising for the 2024 elections, understanding best practices for political advertising in out-of-home (OOH) media is crucial. As political spending is expected to surpass $10 billion, focusing on battleground states and Senate races, wide-format print providers and OOH media companies face unique challenges and opportunities.
- Categories:
- Printing
![](https://www.printandpromomarketing.com/thumb/?src=/wp-content/uploads/sites/18/2024/08/Gustavson_Denise_2023_Preferred_square_1500.jpg&w=51&h=51&c=true)
Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.
![](https://www.printandpromomarketing.com/thumb/?src=/wp-content/uploads/sites/2/2024/06/TaraSethHeadshot-750x340.png&w=142&h=80)
![](https://www.printandpromomarketing.com/thumb/?src=/wp-content/uploads/sites/12/2024/09/Screenshot-2024-09-05-111021.png&w=142&h=80)
![](https://www.printandpromomarketing.com/thumb/?src=/wp-content/uploads/sites/12/2024/09/IPI0824-Flatbed-Morris-scaled-e1725466288697.jpeg&w=142&h=80)
![](https://www.printandpromomarketing.com/thumb/?src=/wp-content/uploads/sites/12/2024/08/download.jpg&w=142&h=80)
![](https://www.printandpromomarketing.com/thumb/?src=/wp-content/uploads/sites/12/2024/08/WFI0824-Hotels-EventSignage.jpg&w=142&h=80)
![](https://www.printandpromomarketing.com/thumb/?src=/wp-content/uploads/sites/12/2024/08/Klas_lu-Pixabay-1.jpg&w=142&h=80)