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The following post was originally published by Wide-format Impressions. To read more of their content, subscribe to their newsletter, Wide-Format Impressions.
CR&A Custom, based in Los Angeles, recently had the opportunity to work on a project with the Ugg brand team to craft a float for the annual Los Angeles Pride Parade. And, notes Carmen Rad, president, “Besides printing and installing of a moving print with people, we had to consider other elements of this project like safety considerations, attaching fire extinguishers, rails, boom boxes, electrical generators, speakers, and megaphones.”
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Toni McQuilken is the senior editor for the printing and packaging group.
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