Day: February 6, 2023

Million Dollar Mindset: I Will Call You

Greg Muzzillo

We have all heard prospects and customers tell us “I will call you.” Let me tell you the definition of “I will call you.” “I will call you” equals “I will never call you.” In 1978 when I started Proforma, all I had was some business cards and an answering machine. My answering machine was…

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Frustration to Action: How Calloway Cook Revolutionized the Supplement Industry

Greg Muzzillo

Imagine quitting your job and risking it all to raise money, build a business plan on the fly, and create a company you believe can make a difference in people’s lives. Sound crazy? Well, that’s exactly what the bold entrepreneur Calloway Cook did when he founded Illuminate Labs. The founder and active president of this…

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