No business can claim it is immune to worry, not even a massive presence like McDonald’s, which, in the face of industry competition, has lately been grilling its hires for means to make its menu more enticing. While imploring them to think outside of the figurative and literal box, management has maintained belief in its business model and partnerships, with UberEATS among its newest allies. On Wednesday, the world-renowned chain and the soon-to-be-three-year-old online ordering platform will pair up for Global Delivery Day, a celebration of food and fashion that will see many fortunate consumers receiving such items as a Big Mac onesie and an Egg McMuffin sweatshirt.
Those thread-based homages and other products constitute the McDelivery Collection, which McDonald’s is touting by proclaiming “Style has never looked so delicious.” The entity has designed the offerings to help patrons “savor and enjoy the delivery experience” and is preparing for the “transformational brand moment” by encouraging them to download the UberEATS application. Come Tuesday, those eager buyers can consult a list of participating cities and will use the next day to see just how quick they are at ordering fast food, with the hungriest and speediest attention seekers among them each destined to feast their eyes on a randomly chosen item.
The one-day cause for sating appetites and issuing apparel marks another newsworthy attempt by McDonald’s to expand the sway of its UberEATS alliance. Global Delivery Day will occur only two weeks after we will have covered Kentucky Fried Chicken’s branded merchandise unveiling (who wants to speculate on who is next? Things often come in threes, after all!), so it is evident that McDonald’s, among the oldest fast food titans, is looking to remain ultra competitive as its younger cohorts strive to compel customers to come to their sites.
An inspection of the collection will definitely elicit a few “I want that” reactions (if I were to download the app, I would feel mighty salty about losing out on the French fries sweat suit), and that’s certainly why the overseers of the golden arches will probably arch their eyebrows in joy when they inspect the outcome of the promotion.
OK, it’s time to play prognosticator again. Though McDonald’s is billing this as a singular occasion, do you believe it could come to market the collection’s items on a grander scale? That is definitely food for thought.
