As of this year, more and more retailers and clothing brands are expanding their lineups to include more plus-sized offerings. These decisions have been mostly met with positive reactions, and as a result, more brands continue to follow suit. But, when you add plus-sized children’s clothing into the mix, apparently, things can get dicey.
According to Metro, clothing retailer Next is now making plus-sized clothing for children, which everyone seems to agree is a good thing. Plus-sized school uniforms exist, and there’s even a plus-sized children’s department at Marks and Spencer.
However, there are commentators reacting to the news with an argument that the creation of plus-sized children’s clothing encourages overweight activity. It seems these folks believe that if a child gets comfortable wearing plus-sized clothing, they will never feel the need to change their lifestyle choices, which, as the author of the Metro article points out, is short-sighted.
She goes on to say that not all families can afford to eat healthy for every meal, and that denying these children the option of clothes that fit is cruel. Children do not get to choose their food, and therefore, they shouldn’t be faulted and fat-shamed by retailers.
For promotional apparel suppliers and distributors, plus-sized children’s clothing might be the next avenue your end-users are looking for. We’ve already seen an increase in demand for plus-sized women’s and men’s clothing, so it could be that this is the next thing.
