Hub Pen Company Bolsters Portfolio With a Pair of Drinkware Additions

Hub Pen Company, Braintree, Mass., has made significant additions to its product portfolio with the acquisition of Balch Springs, Texas-based Best Promotions USA and Channelview, Texas-based Cooler Graphics in deals that were finalized on Nov. 15th, 2017.

As a combined business, the commitment to satisfying customers will continue to be the company’s top priority. Best Promotions and Cooler Graphics add distinctly different product lines and separate production facilities to Hub’s current offerings, so the integration is expected to be seamless for employees and customers of all firms, while expanding offerings for customers.

“For more than 60 years, Hub Pen has focused solely on writing instruments, and in doing so, we have been able to deliver the highest quality pens at a better value than anyone in the market,” said Joe Fleming, president of Hub Pen. “Building on the 2016 addition of Beacon Promotions and its broad portfolio of quality products, joining forces with Best Promotions USA and Cooler Graphics enables us to apply that same passion for excellence to the drinkware category.”

“We started by bringing things together with Cooler Graphics,” said Mike Hicks, president of Best Promotions USA. “We jumped at the opportunity to add the world famous Slap, Wrap and Go beverage holder, along with a full line of neoprene-based promotional products to the Best portfolio. And then, to have an opportunity to partner with an industry leader like Hub and gain access to the great product lines they have, that was a complete win-win for us. We are really looking forward to adding all of these new drinkware offerings to the Hub/Beacon portfolio of promotional products.”

Both Fleming and Hicks will remain in leadership roles for the combined team going forward. Cooler Graphics will roll up into a brand within Best Promotions, with Jeromy Turner remaining in the general manager role at Cooler Graphics’ Channelview, Texas, facility. Hub Pen and Best Promotions USA will continue to attend industry events, appearing for the first time with a shared strategy for the ASI and PPAI Expos in January 2018.

For more information on Hub Pen Company, visit www.hubpen.com.

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