As part of its ongoing government relations effort, Irving, Texas-based Promotional Products Association International (PPAI) has just released a video titled, “Advocating for the Industry: The Easy, Fool-Proof Way to Make a Difference.” The video is a quick, four-minute illustration of how easy legislative advocacy can be.
“It is our intention that the simple steps outlined in this video motivate PPAI members to join our grass roots effort to communicate the value, power and effectiveness of promotional products to all of our elected officials,” said Anne Lardner, PPAI senior manager of public affairs. “Our hope is that this video will inspire industry professionals to send an e-mail, make a phone call and schedule that personal visit to an elected official.”
The video is designed for PPAI members to forward to associates or include in business or government affairs presentations.
For information regarding PPAI or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org.
