New Kensington, Pennsylvania-based Leed’s, a member of Polyconcept North America, the second largest hard goods supplier within the promotional products industry, announced an addition to its existing cause marketing agreement with American Forests. Leed’s began its partnership with American Forests in 2007 when it launched its EcoSmart line, committing to plant one tree for each EcoSmart imprint order. In addition to that ongoing program, Leed’s will donate ten percent of the sales revenue collected from its Green Grass Collection, which consists of two laminated totes, two drinkware pieces, a lunch bag and a journal book. The style of the Green Grass products includes a grassy design that incorporates inspirational and eco-conscious words beneath a large decorating area.
The Green Grass Collection originally consisted of just the two totes, but because of the success of these promotions, Leed’s decided to expand the collection to other popular categories and add the donation to American Forests to enhance the eco-friendly appeal. Individuals who receive Green Grass products as promotional gifts will be aware of the products’ role in supporting American Forests, as the products come with tags or other documentation about the program.
“The feedback on the original two totes in this collection has been overwhelmingly positive, so we are pleased to be able to extend the design into other coordinating products for the holiday season,” explained Leanne Finney, marketing director for Polyconcept North America. “The collection’s design makes it a natural fit for our existing partnership with American Forests. We’re looking forward to making it easy for distributors and their end-user clients to not only give stylish gifts but also to give back to the environment.”
Through the second quarter of this year, Leed’s has donated a total of $13,022 to American Forests, an amount which plants at least that number of trees in North American planting projects.
For more information on Leed’s, visit www.leedsworld.com.
