2010 Promo Marketing Supplier Excellence Award Finalist, Jackson, Wisconsin-based manufacturer, The WOV-IN Group announced it has launched a brand new line called Promopet. Promopet is the industry’s first line focusing solely on pet products.
The WOV-IN Group, which was founded in 1978, has added additional imprinting capabilities and partnered with other manufacturers of pet products to offer the widest selection of pet-related products in the industry. “Promopet will offer the largest selection of promotional pet products along with the same great service our WOV-IN customers have relied on for over 30 years,” said Jessie Johnson, president and co-owner of The WOV-IN Group.
The pet industry is one of very few industries that has been recession-proof with pet owners spending $45.5 billion on their pets in 2009, up from $43.2 billion in 2008. This increasing trend is expected to continue as it’s estimated that pet owners’ expenditures will exceed $47.7 billion in 2010. “People will find all sorts of ways to cut back their daily expenses, but they keep spending more and more on their pets,” said Johnson. For the 62 percent of American households that now own pets, their love and loyalty to their pets is unparalleled and the new Promopet line is the perfect way to tap into that spending while increasing brand loyalty and awareness.
For more information, visit www.promopet.com.
