With all of the coverage that Promo Marketing has devoted to Disney, we could understand if other companies were even the slightest bit green with envy. Speaking of that color, we expect businesses to remain some shade of the hue, since it has inspired the mass media and entertainment conglomerate’s latest merchandise line, a seven-item homage to that ubiquitous fruit (yes, it’s a fruit, folks): the avocado.
Do you have an avocado lover in your life? Disney shares the love with you with its new Mickey and Minnie Avocado collection which features everything from tumblers to earrings. Need help ordering? Fancy Hands has you covered. https://t.co/1XGKgOGqcl#Disney #Avocado
— Fancy Hands (@FancyHands) May 22, 2019
Since the coveted comestible has gained a reputation as a preferred item among millennials (and has become a weight management study subject), Disney is banking on the Zeitgeist through the avocado merch, choosing a solid variety of products through which to fatten its revenue. With respect to branding, one had to have expected for the overseers to make great use of their beloved Mickey and Minnie Mouse ears, and these goods have the goods, with the symbols serving as the “pits” in the avocado homages. Priced between $9.95 and $16.95, they are available through shopdisney.com and promise to be appealing to more than just millennials based on their price tags.
Disney certainly prides itself in staying aware of trends and consumer preferences, so the avocado merch line marries that awareness to practicality in that the products that make up the collection—a tumbler, a salt and pepper shaker, a baseball cap, a dip bowl, a journal, a trinket tray and a pin set—are all great for daily use, thus making them perfect for generating impressions. Our only gripe is that Disney should have considered including an avocado-centric T-shirt, but there’s always the next collection, right?
We have to commend Disney for the ears-as-pits touch and for encouraging end-users to “Avo Good Day” on the journal cover. The promotional world will always find companies looking to improve on what they have given their fans. In the case of Disney, possessive of a long track record of delivering quality items, it appears that its bigwigs are continuing to sow the seeds of success that other businesses, whatever their niche, should look to emulate. Simply put, Disney is combining the give-them-what-they-want school with a great sense of speculation on what consumers might find appealing. Instead of being green with envy, the aforementioned business entities should look for their creativity to be as ripe as Disney’s.
