On May 6, 2011, hundreds of Alpha Shirt Company, Broder Bros. and NES Clothing Company customers tuned in to a two-part webinar focused on how to easily show and sell the best in imprintable apparel. The webinar, co-hosted by Broder Bros. Co. and Bella/Canvas, is part of the “Selling What Sells” educational series.
Attendees followed along with Broder Bros. Co. executives Chris Blakeslee, vice president of sales, Steve Valeri, vice president of marketing, and Jim Dunne, director of strategic accounts, as they reviewed the Selling What Sells catalog and shared valuable apparel knowledge and presentation tips aimed at increasing sales.
“Hosting the webinar was the next logical step in the Selling What Sells series,” explained Blakeslee. “We wanted to give an in-depth look at the Selling What Sells catalog, and we were able to expand on its key points during the webinar.”
In the second half of the webinar, attendees learned more about selling fashion-forward apparel from Bella/Canvas executives Dan Harris, co-founder and CEO, and Abby Gordon, vice president of sales. They highlighted the Bella/Canvas Sellers Guide and gave tips on how to increase fashion apparel sales.
Harris commented, “The Sellers Guide is such a powerful tool. It quickly empowers the ASI distributor or embellisher with product knowledge and market understanding. They can immediately start targeting new accounts and, in turn, grow their businesses.”
“We continue to receive great feedback from webinar attendees,” said Steve Valeri, vice president of marketing at Broder Bros. Co. “Customers are enthusiastic about the straightforward, comprehensive Selling What Sells model. You’ll see more selling resources from the Selling What Sells Educational Series in the near future.”
The webinar recording can be viewed at www.alphashirt.com/swswebinar, www.broderbros.com/swswebinar or www.nesclothing.com/swswebinar.
Alpha, Broder and NES customers can also order free copies of the Selling What Sells catalog as well as the Bella/Canvas Sellers Guide at www.alphashirt.com/sws, www.broderbros.com/sws or www.nesclothing.com/sws.
