As its 10th anniversary approaches in June, Las Vegas-based CounterPoint has achieved the brand’s highest sales to date. A 31-percent increase in sales over 2009 propelled the company to a record year for 2010, beating the previous pre-recession peak set in 2007.
“While some increase can be attributed to the underlying economic recovery, we feel that the primary boost in sales is due to the education in our industry that counter mats are a cost-effective advertising medium. As a result, they are being used more and more in promotional campaigns of all shapes and sizes,” said Will Beresid, CounterPoint sales manager. “CounterPoint showed strong sales through the recession, and while it’s not a surprise that we’ve experienced growth, the size of the growth has exceeded our expectations.”
Launched in May 2001, CounterPoint is an American manufacturer of point-of-purchase counter mats, which are produced using a unique manufacturing process that utilizes high-quality polymers, plastics and base materials not normally available from local printers and generic POP suppliers.
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