Chocolate Inn | Lanco, Hicksville, N.Y., announced that it has entered into a relationship with Mrs. Fields to represent the company’s products in the promotional products industry for sales to promotional products distributors.
“We are proud to be working closely with Mrs. Fields to grow its cookie business within the promotional products B2B channel,” said Lance Stier, CEO of NC Custom, the promotional products arm of Chocolate Inn | Lanco parent company Nassau Candy. “Mrs. Fields is such a recognizable brand, and we believe B2B is a huge growth opportunity. When combined with our innovative promotional solutions, Mrs. Fields is perfect for celebrating life’s sweetest moments, but can also act as a symbol of comfort and appreciation during these unprecedented times.”
Chocolate Inn | Lanco will represent the Mrs. Fields brand in the B2B space across the U.S. and Canada. The initial product offerings from Chocolate Inn | Lanco will feature three-pack nibbler-size versions of the Mrs. Fields classic chocolate chip cookies, white chocolate macadamia nut cookies and triple chocolate cookies boxed in a variety of personalized packaging options. These include full-color die-cut boxes, ceramic mugs, metal tins and other high-end custom packaging options.
Products will be available immediately starting with the holiday 2020 season.
For more information on Chocolate Inn | Lanco, visit www.chocolateinn.com.
