Promotional Products Association International (PPAI), Irving, Texas, will join fellow organizing committee members at the 2011 annual Advertising Week, October 3-7, in New York City. The $16.5 billion promotional products industry will be represented along with more than 160 other organizations, including the American Marketing Association, the American Advertising Federation, the American Association of Advertising Agencies and the Advertising Council. PPAI has served as a member of the organizing committee since 2004.
PPAI’s Advertising Week Seminar panelists will present ROI-driven client case studies and integrated marketing communication strategies that delivered clear, consistent and competitive messages about a brand or product—an imperative today for every results-driven organization or client. PPAI’s president and CEO, Paul Bellantone, CAE, will moderate the thought leadership panel, including Momentum Worldwide senior vice president Jeff Coburn, Alberto J. Ferrer, managing partner at The Vidal Partnership and Jason Gross, director of strategy and marketing with VeriFone Media.
In addition, panelists will demonstrate how promotional products served an integral role in the overall marketing communication plan and an essential element in the multichannel media mix in order to afford the client an impactful and result driven communications about its brand and corporate image in the eyes of its esteemed consumers and stakeholders.
“We are pleased to host such a distinguished panel of thought leaders in the multichannel advertising and integrated marketing industry,” said Bellantone. “Marketers will learn the proven power of how promotional products work within today’s integrated marketing communications mix which is essential to creating better ROI in their increasingly integrated fields.”
Advertising Week is the world’s premier annual gathering of marketing and communications leaders each year in New York City. With more than 200 distinct events, the week is a hybrid of thought leadership seminars featuring the industry’s best and brightest and engaging special events which galvanize targeted constituencies. Spawned from creative roots in 2004, Advertising Week now draws from the client, media and broader cultural communities with a laser focus on key business drivers which shape and influence the global industry.
Advertising Week attendees are invited to join PPAI and an expert panel of marketing executives that will share their insights and secrets on strategies for executing integrated marketing campaigns in today’s multichannel marketing space. A key part of the session is the Q-and-A, where attendees can interact with the leadership panel directly and ask questions about their own marketing challenges. For more information about Advertising Week 2011, including a list of the events, activities and other members of the organizing committee and to register to attend, visit www.advertisingweek.com.
For more information, visit PPAI’s website.
