On the heels of a record year of sales, idegy, a Columbus, Ohio-based branded merchandise agency, has opened a new international office in Ho Chi Minh City, Vietnam, to serve as its main hub for Southeast Asia manufacturing. The expansion comes after the company adopted a pandemic strategy that improved its technology and sourcing for idegy clients worldwide, and led to both a more seamless client experience and growth.
“The traditional supply chain has undergone a massive change due to the pandemic,” said idegy founder and CEO Matthew Grossman. “Manufacturing is moving out of China for a myriad of reasons. We recognized this shift quickly, and shifted our focus and resources to Vietnam. Here, we will create the supply chain of the future—one that is fast, innovative and fully digitized to deliver results that exceed expectations while still maintaining our existing infrastructure in China, Thailand, Bangladesh and elsewhere.”
Harrison Kelley, Grossman’s son, will lead the operation in Vietnam as idegy’s new global sourcing manager. Kelley grew up around the business and previously worked in idegy’s finance group. Kelley moved to Vietnam in 2014.
Fluent in Vietnamese, Kelley brings to the position a keen understanding of how business is conducted in the region and a deep knowledge of the local customs and culture.
“Harrison’s background makes him an ideal fit to represent idegy in Vietnam and to work with our global sourcing team,” said April Koukis, edge’s director of global sourcing. “In Harrison’s case, we are particularly excited to welcome back a member of Matthew’s family to the team.”
“At idegy, we believe that diversifying our overseas manufacturing partners and finding new markets outside of China will improve turnaround times and delivery,” Kelley said. “I’m excited to be a part of this initiative, and ready to deliver for our clients and manufacturing partners.”
Kelley is the fourth new hire that idegy has made in the past year. With headquarters in Columbus, and satellite operations in Chicago, Boston, Charlotte and Vietnam, idegy works with some of the world’s most renowned companies and organizations, such as Comcast NBC Universal, Scotts Miracle Grow, Bellin Health, Bath & Body Works, the Green Bay Packers, Cleveland Browns, Oakland A’s, FC Cincinnati, San Francisco 49ers and more.
For more information on idegy, visit www.idegy.com.
