In support of Breast Cancer Awareness month, Boston-based manufacturer Charles River Apparel is turning pink. In conjunction with the Hair For Hope Foundation, a local stylist stopped by Charles River Apparel headquarters to outfit participating staff members, including President Barry Lipsett, with colorful pink hair extensions. The foundation collected $10 for each extension and dozens of CRA employees were eager to ‘”go pink” for the cause. The stylist donated her time, and all net proceeds from the event go directly to Hair for Hope Foundation.
“Once again, our employees stepped up to the plate to support a cause near and dear to our hearts,” said Lipsett. “Not only are the hair extensions unique and fun, they will last throughout the month and reinforce Breast Cancer awareness both in and out of the office.”
A long time supporter of cancer-related causes, Charles River Apparel partners with a variety of cancer support and wellness organizations across Massachusetts. The company’s landmark Be Pink Proud program was created in 2008 in memory of Susan Lipsett DeVries, one of CRA’s original five employees and daughter of founder Walter Lipsett. The company donates a portion of sales from all pink garments to rowing and paddling teams consisting of cancer survivors and caregivers nationwide. It is the essence of rowing-teamwork, determination and perseverance-that inspires everyone at Charles River Apparel. The company is proud to support these rowing and paddling groups throughout the year as well take part in other initiatives during breast cancer awareness month.
To learn more about the Be Pink Program, visit www.bepinkproud.com or contact Leslie Nikou, PR & marketing specialist, at [email protected]. For more information about the Pink Hair for Hope, visit www.pinkhairforhope.org.
About Charles River Apparel
Charles River Apparel is a leading manufacturer of active apparel for corporations, local businesses, high school teams, athletic groups and college students nationwide. The family-owned company has been nationally recognized for the quality, style and value of its apparel as well as its various philanthropic efforts throughout the year. For more information, visit www.charlesriverapparel.com.
