Each year, awards season brings about the same question: “What do those celebrities get in their branded gift bags?”
And each year, we take a look at the luxurious and wildly expensive list of products and experiences that nominees receive at the biggest ceremonies and events.
With the Golden Globes set for later this week, we got a peek at what’s inside the nominees’ gift bags, which this year total more than $500,000 thanks in large part to an abundance of experiences like hotel stays and vacations. The set was put together by Robb Report, and the list of items and their value was released by the Golden Globes this week.
Outside of the experiences — which do still indicate that even the most high-profile end-users want experiences in addition to products, as we’ve written about before — there are the usual products you’d see in any gift set: food and drink, apparel and accessories, and more.
On the food and drink side, you’ll find things like bottles of Komos Tequila (one worth $499 and another worth $2,000), limited edition Edon Roc gin from Distillerie de Monaco (worth $275), and “The World’s most Expensive Wine” from Liber Pater (six bottles worth $193,500 for one recipient).
On the apparel and accessories side, there are items like Crasqi custom swim trunks ($200); Opie Way bespoke, custom made sneakers ($1,500); the Marrakech Brown Suede Bag from Metier ($600); the Le Grand Dupont Lighter from S.T. Dupont ($1,595); emerald earrings ($60,900); and various face masks and self-care products ranging from $35 face masks to $1,250 full kits.
So, what do we learn from looking at this list? For one, we learn that our self-care bill is pretty reasonable when we look at it in context. The other thing we learn is that, even though many of these products are elevated to the point where a high price tag is (hopefully) justified, the products that the everyday end-user would like in a gift bag is the same as what Margot Robbie would like.
They want apparel that fits them and is designed in a way they like (hence the custom footwear), they want all-encompassing kits with different products to create a whole experience, they want products they’d use every day like a bag or even a lighter, and they like to try new beverages from companies they might not have had before.
All of these are lessons you can take for your own branded campaigns, even if you’re not trying to appeal to Cillian Murphy.
