Sometimes our customers’ creative juices falter, and we end up allowing them to ‘settle for safe,’ meaning they take the easy route rather than the one that requires a little more thought and dedication, but pays off a little more.
In many cases this means a T-shirt with a screen-print—not that there’s anything wrong with that, if that’s really what your customer wants. But if you believe something other than a T-shirt might be better for your customer, think of presenting something a little more than just a T-shirt.
Instead, offer the customer a virtual cacophony of choices. Maybe it’s a beverage company that’s looking for something for their drivers or in-house personnel, or maybe it’s for a national event.
Or, maybe your client is an automotive company. You can still walk in with more ideas than a T-shirt.
Not only are you offering more choices, you’re giving them custom and sustainable products with 50-piece minimums. Best of all, you can deliver them as quickly as three weeks by air. This is all at the price of domestic sourcing and decoration.
But, in the end, if you’re customer still wants ‘just a T-shirt,’ it can be done! But, you can rest assured that you’ve provided your customer a service by educating them on what else is out there for whenever (if ever) they change their mind.
Fast, sustainable products (FSP) is your solution to custom apparel.
