Mike Brugger started with United Franchise Group, Fully Promoted’s parent company, in 1994. Now he’s president of Fully Promoted, and he was kind enough to join the pod to talk franchising, lessons from his journey up the management ranks, and why dynamite promo showrooms matter more than ever in the age of online shopping for promotional products.
We also asked Mike about Fully Promoted’s rebrand from EmbroidMe in 2017—why the name change, how it all went down and what it says about the direction the industry is heading. For good measure, we topped off the conversation with a little bit about exit strategies.
Plus, Sean and Brendan review some of the Democratic presidential candidates’ campaign merch, pitch a million-dollar idea for a Bernie Sanders promotional sandwich launcher, and dive into the mysterious and terrifying Philly Steel Furnace story that’s shaking Philadelphia to its core.
