Boston City Councilor Sharon Durkan joins the PPM Podcast to talk about her proposed plan to create a “unified brand” for Boston using promotional merchandise like apparel and more. Citing the huge success of New York’s “I Love NY” campaign — both in terms of recognition and real monetary gain — she wants to create a “brand” for Boston. Brendan and Councilor Durkan talk about how distributors can work with government clients, how it differs from those in the private sector, what a “unified brand” looks like, and more!
To read more about this initiative, click here.
