Just about everything Ryan Reynolds touches turns into gold. He’s the driving force behind one of the most popular superhero movie franchises in recent history (which is saying something), and the Welsh soccer club he’s invested in just got back-to-back promotions to reclimb the English soccer pyramid.
The guy has an eye for solid investments, so there’s reason to believe that Homage, the licensed apparel company he just invested in, could increase in value in the apparel space, too. According to The National News, Homage will use this round of investment “to expand its production capacity and operating team, invest in technology and expand its licensed business with new and existing partnerships.”
Homage operates similarly to Mitchell & Ness and even Fanatics, with retro-inspired merchandise for major professional and collegiate sports, as well as other IP’s like TV and movies.
🗣️ So no one told you life was going to be this way…https://t.co/lzotj22UCP 🗣️ https://t.co/tHDjt6CkYw pic.twitter.com/eUNEos2CCZ
— HOMAGE (@HOMAGE) May 6, 2024
And you only need to look at how big the likes of Fanatics and Mitchell & Ness have gotten over the years to see that the business model works. Homage also just got possibly the biggest celebrity co-sign imaginable, as Taylor Swift wore one of its “Dad Hats” emblazoned with the name of boyfriend Travis Kelce’s podcast “New Heights” (which he co-hosts with his more talented and cooler brother, Jason).
We’ve written about “The Taylor Swift Effect” in the past. Sales for the Homage hat apparently exploded 170x after Swift wore the hat during Coachella. Homage has had to restock the hat four times so far.
Taylor Swift was spotted supporting boyfriend Travis Kelce in a ‘New Heights’ hat at Coachella, where the couple cheered on Ice Spice, Bleachers, and each other. https://t.co/qiADq1R4A0
— The Cut (@TheCut) April 14, 2024
With investment from big-name and big-money groups, Homage could continue to grow within the branded apparel space and position itself alongside the biggest brands.
