Sports marketing often conjures up images of candy bars, spirit wear like T-shirts and hoodies, and banners promoting the latest sponsor of the local high school baseball team. And while all of those items are impactful, to really tap into the unique opportunities in sports marketing through promotional products, distributors should consider the world of cheer gear – bandannas, Wav-A-Hanky, and NEW Custom Rally-Rags.
Throughout the summer, sports clubs, athletic facilities, and even local sports fundraising events present the perfect opportunity to utilize these fun, fashionable, and co-branded products from Bandanna Promotions by Caro-line. Add to that the fact that many local schools and little leagues, regional colleges, and national minor and professional leagues are already preparing for the fall season. That means promotional products distributors (PPDs) must be at the ready, with eye-catching marketing materials.
Interested in how you can elevate the world of sports marketing through interactive fan engagement rally bandannas? Read on…
Sizzling Summer Sports Opportunities
We’re currently in the middle of the summer sports season, with everything from youth club sports and competitive teams to fundraising events in session. Many of these teams require and solicit sponsor opportunities to fund everything from gear to travel costs. One way to give those sponsors optimal exposure is through co-branded fabric cheer gear promotions.
A great item to start with is the Wave-a-Hanky. Connect your clients’ brands with the cheering crowd at any event, whether it’s a fundraising 5K or an outdoor soccer field. The 14×14″ size is small, but mighty, providing cheer section functionality with huge brand impact. With over 24 colors to choose from, local sports team sponsors such as real estate agents and lawyers will love seeing their brands supporting the hometown team.
Are your clients looking for something a little bit bigger? Step up with the traditional 22×22” bandanna. Great to wear as a headband during a race or around the neck as a spectator, these items come in squares and pet triangles for additional co-branding options.
Your clients can also select the 14”x20” Rally-Rag great for a fan waving promotion at any sporting event. This new and exciting sports fan product offering is USA made of 100% cotton for a top-quality branding look. There is a huge logo imprint area available for silkscreen imprinting to custom PMS color rotary process for a true team color design at every sports branding and sponsorship event.
Looking Ahead to Fall
Perhaps your clients are already looking ahead to the fall season, when school sports kick it into gear. Bandannas, Rally-Rags, Wav-A-Hanky, and Pet Rally-Wags Triangles all fit the co-branding need for these events, too. With the camaraderie of being together in one building or even classroom with their peers again this fall comes students’ desire to proudly boast their sports spirit branding on a wide variety of promotional products.
From students to teachers, to parents, alumni, and more, get promotional bandannas into the hands of every sports fan by partnering with Bandanna Promotions. Not only do these products show team pride, but they provide opportunities for sponsorships to showcase support and fundraising help. And don’t just think local. On the collegiate level, the university bookstore is a must for returning and new students to buy their school’s logo gear. Pieces can be redesigned by Bandanna Promotions annually with a back to school or spirit week launch to promote school sports pride.
Check out this list of different cheering groups that will proudly represent their school team pride:
- Admissions office
- Students, teachers, and other staff
- Sports clubs
- Elementary, middle, and high school teams
- Colleges and universities
- Alumni
- Local fans
- Parents and family members
As a distributor, you don’t have to limit yourself to the local or even regional sports level. Minor league and professional marketing teams are always on the lookout for the next big co-branding opportunity. Get the entire crowd at an evening baseball game rallying for their team with branded Rally-Rags for each attending fan. By including both the team’s name and sponsor logos, fans will showcase their pride during the game and beyond for a great keep’s sake with a long lasting ROI promotional branding.
Printing Options to Elevate Impact
When it comes to the imprinting needs for these sports promotional products, Bandanna Promotions has you covered. New from the company is rotary stochastic printing. This method provides more detailed rotary printing design options with the benefits of stochastic dot color separations. Not convinced? Here are even more benefits:
- Improved image quality — Stochastic screening offers more life-like tonal representations and a broader spot color offering.
- Sharpness and detail — This technique prevents the “Morie” effect in traditional imprinted color blending for a smoother and more even visual transition.
- Reduction in visible dot patterns — These imperfections are typically more noticeable in traditional halftone printing, which reduces the overall quality of the finished product.
Of course, the company offers plenty of other printing options to fit a variety of needs and budgets. Traditional rotary printing creates a softer bandanna because the eco-friendly, water-based pigment dyes are absorbed into the 100% cotton fabric with custom PMS color matching.
Duplex printing is an exclusive method offered by Bandanna Promotions where the fabric is printed on both sides. The design is applied so skillfully by the printing cylinders that the result may be mistaken for a woven design.
Clients can also opt for screen or digital printing, as well. For larger-than-life sports spirit and corporate logos, screen offers the largest imprint area of all the methods and can be utilized with a huge selection of (26) stock color bandannas. Digital makes realistic images pop off the product.
Bring the sports spirit front and center with co-branded bandannas this season. With Caro-Line’s enhanced product mix, new sport theme promotional offerings with (5) USA imprinting processes to make team spirit shine, along with sponsored logo designs. Get your hands on a free sample pack to see for yourself how these fashionable items bring a new twist to sports marketing.
