Online Storefronts: From Bottlenecks to Benefits

Prisma created an online storefront in-house for clients that aims to be user-friendly and meet their business needs. | Credit: Prisma Graphic

In today’s interconnected, Amazon-ified world, people have become not only used to ordering everything from toothpaste to cars online — they expect it. To assume that print is an exception to this mentality is a mistake that could cost a commercial printer customers and jobs.

However, there are a few common mistakes print service providers (PSPs) make when it comes to deploying and managing an online storefront. Here are a few tips to avoid those mistakes.

Read the rest of this story on Printing Impressions.

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