Springtime is typically the season of growth, but tariff whiplash and economic uncertainty have taken a toll on the print and promo industries. In this episode of Branding Together, Co-hosts Theresa Hegel and Cassie Green offer advice on how to weather the current climate as well as ways to achieve personal and professional growth.
Guest Koell Collins, founder of STBL Strategies (asi/300412) in Augusta, KS, shares her expertise in integrating print and promo solutions, sustainable practices and the value of leveraging technology and industry education. Stay tuned to the end of the episode for a fun Kentucky Derby-themed quiz, testing Cassie’s ability to differentiate between horse names, dog names and promo products.
Mentioned in this month’s episode:
- The Next Five Years Package
- PRINTING United Alliance Unified Printing Taxonomy
- Ongoing Tariffs Coverage From ASI
- PRINTING United Alliance Tariff Survey
Podcast Chapters
01:07 – Industry news and headlines
8:20 – Strategies for weathering the storm
16:11 – Guest interview: Koell Collins
31:22 – Fun quiz: Horse, dog or promo product?
Key Takeaways
Smart Strategy: Podcast Co-hosts Theresa Hegel and Cassie Green advise businesses to confirm terms, reassess pricing models and avoid reactive decisions during economic uncertainty.
Collaborative Mindset: Building strong supplier relationships and leaning into industry networks are key to weathering market disruptions.
Cross-Industry Insight: Guest Koell Collins shared how her print and signage background informs her promo business serving large multilocation clients.
Sustainable Tech: Collins emphasized integrating sustainability and tech tools to enhance operations and meet ESG goals.
