Graphics Installation: 10 Trends To Understand

Dan Marx
A vinyl wall wrap installed at a fast casual Italian restaurant, which has dozens of locations across the U.S. Using a resource like the 3M Preferred Installer network to find a window, walls, and floors installer gives Atchley Graphics confidence the installer can handle larger graphic applications like this. | Credit: Atchley Graphics

Graphics installation should never be an afterthought. Beyond the need to finish the job correctly and offer skills that help realize the needs of customers, installation has become increasingly technical. And — a complicating factor — installers may be on-staff, contractors, or both, creating management challenges.

To examine graphic installation today, Wide-Format Impressions spoke with Kenneth Burns, president of Axis Graphic Installations (headquartered in North Lauderdale, Florida) and Capital INK Corp. (Hyattsville, Maryland), as well as Pete Kouchis, president of Visucom Signs and Graphics (Mokena, Illinois). Through these conversations, the evolving relationship between printing and installation came into sharp focus.

Both have built businesses that include wide-format production and installation. Their experiences reveal both a changing look for installation, its staffing, and the skills needed to deliver complete solutions

Read this full article on Wide-Format Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.

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