This year, ASI will have an expanded presence at the PRINTING United Expo in Las Vegas. While the annual trade show always included components of the promotional products industry such as apparel, drinkware and collectibles, ASI’s “show-within-a-show” will further boost the convergence and inspire print professionals to more fully immerse themselves in the promotional products industry.
The ASI Show Pavilion will be a dedicated space for promotional products suppliers to showcase their products to printers and print distributors looking to expand their offerings and become the sought-after “one-stop shop.”
The PRINTING United Expo, which will be held September 23-25 at the Las Vegas Convention Center, attracts more than 25,000 attendees from all over the globe, including more than 7,000 established print businesses who are already selling promo or looking to expand into the promo space. ASI and Alliance Insights have found that 95% of print service providers see expanding into promo as a growth opportunity, positioning exhibitors at the ASI Show Pavilion for the potential to immediately make an impression on print professionals on the show floor.
Of print industry professionals, 81% are familiar with promotional hard goods and 77% are familiar with promotional apparel. With 67% of print professionals already selling promotional products in some capacity, the ASI Show Pavilion will offer an environment to provide them with new solutions, product ideas and further education into the growing promo presence within print.
Additionally, PRINTING United Alliance and ASI team members, as well as established and successful industry figures, will be onsite providing educational sessions exploring topics like adding new products to your line, continued sustainability measures, the growing influence and use of AI in business, and how-to guides on a granular level for printers, decorators and distributors.
The tens of thousands of attendees in Las Vegas span traditional print sectors like commercial print, packaging, labels, apparel decoration, and signage and display – all areas of the larger print and promotional products industry that can be complemented by promotional hard goods like drinkware, electronics, home goods, bags and accessories.
Booth space is currently available, and you can reserve your spot at asishow.com/shows/2026/asi-show-pavilion.
