What’s trending in apparel? Now more than ever, this question isn’t all that easy to answer. It’s no longer about predicting popular styles, manufacturing thousands upon thousands of blanks, and apparel decorators purchasing and holding onto boxes worth of stock hoping to sell it.
Christina Marcantelli, Sales Enablement, S&S, explains that despite the new way of sourcing apparel, it is possible to stay on top of what’s trending. She outlines what’s currently exciting and popular among end-users (hint: think nostalgia) as well as how to make sure you’re on top of the latest styles.
Watch this full video on Apparelist, a publication of PRINTING United Alliance, ASI’s strategic partner.
