SanMar, Issaquah, Wash., announced the launch of its latest collection, which includes more than 120 new styles added for fall and winter sales. These products are available online and featured in the 2016 Apparel, Bags and Caps catalog.
Highlighting the launch is a major Port & Company expansion, including a new pigment-dyed collection of T-shirts, tanks and sweatshirts. Building on January’s successful Sport-Tek launch, SanMar is rolling out a Shield Ripstop outerwear collection, and expanding the PosiCharge RacerMesh and Sport-Wick offerings. SanMar also continues to offer more functional and technical outerwear, including soft shell jackets, weather-fighting powerhouses and trend-right fleece.
Other additions include expanded youth styles from District; corporate apparel, bags and blankets from Port Authority; and versatile, retail-inspired outerwear from OGIO and Eddie Bauer.
“Our new product launch is designed to take advantage of fall sales opportunities, from school and team gear to performance outerwear,” said Lee Strom, senior marketing manager at SanMar. “And we doubled down on our basics with expanded tie-dye options, camouflage and pigment-dyed.”
Three streamlined catalogs are also available for building fall sales:
- 2016 Essentials, a streamlined offering of best sellers, customer favorites and select new styles
- New Arrivals, a collection of all the brand-new styles now available
- 2016 OGIO, featuring every OGIO product offered by SanMar
Customers can download e-catalogs from ZOOMcatalog or www.sanmar.com to share on their websites and via social media.
