Delta Apparel Inc. recently announced that Rod McGeachy will be joining Delta Apparel as president of the company’s Soffe division, effective September 17, 2013.
Rod brings a tremendous amount of relevant experience to Soffe, most recently serving as chairman and CEO of Tandy Brands Accessories. Prior to Tandy Brands, Rod was with VF Corporation where he served as vice president of strategy and business development for its corporate strategy team as well as VF’s Jeanswear Coalition. Before joining VF, Rod served as vice president of marketing for the Russell Corporation. Earlier in his career, he held positions at Accenture as manager of its Strategy Practice. Rod began his career with Hanes, serving in sales and marketing roles.
“We believe Rod will be an excellent addition to the Soffe and Delta Apparel team,” said Steve Cochran, president and chief operating officer of Delta Apparel. “Rod brings a unique and pertinent skill set to the Soffe business, with expertise in building and managing business and brand strategy, as well as operating businesses that are in evolution and change. We are excited to have Rod join Soffe and know that he will be instrumental in helping continue to improve upon the great progress and work that has been made by the team over the past several months.”
For more information on Delta Apparel Inc., visit www.deltaapparelinc.com.
